Rounded type face feels informal, friendly and youthful. Coloured dots are dynamic, eye-catching and conceptually representative of music sound waves or an led eq system.
3D effect created with optical illusion effect - encourages lingering looks and appreciation for the brand. suggests dynamism and forward thinking brand.
Elegant, symmetrical. curling script typeface feels traditional and classy. Sepia tones associate the brand with something that has heritage and longevity in its quality.
Fun and witty representation of the security protection side of the brand and the creature bee. Using these shades of brown and yellow feels warm and contemporary, good use of pallette work.
Love the different angle taken on illustrating a sunflower - the form is still there but is highly stylised and looks strong and aesthetically pleasing in its use of geometric shaping.
Simple, short and sweet. Hard to read, is for brand "KM". feels incredible informal and would suit someone's brand who does not aim to reach a new target audience, but appease their existing one.
clever and witty representation of brand, with play on the two words of brand Writers and Castle. Takes a few looks to see the pen nib and in this way adds visual surpise. kept neat and clean line with block colouring and vecter generated imaging. Type feels suited with its box and square-like sans serif type.
Unsure if background texture is intended - reminds me of tv static and in this way suits the branding for its association with moniter screens. Simply written in white and in sans serif type feels contemporary and clean cut.
eye catching and with visual surpise, cleverly designed form to be readable upside down.
beautiful art piece, use of stylised typography and placement in the scratchy lines feels creative and tangable.
Geometric lines and shapes created suggest order, though disalignment suggest dynamism. In a way the disarray counteracts the order and structure required in architecture.
